Agency Operations Master Kit

Naming strategy

Never call them Basic / Standard / Premium. Use outcome-driven names: Starter, Growth, Authority — or Launch, Scale, Dominate. Names sell the transformation, not the tier.

Section 01

Your 3 service packages

Priced in USD (use AUD for AU/NZ clients — rates below are near-equivalent). Positioned at ~55% of typical Western agency pricing: premium value, not cheap outsourcing.

PACKAGE 01

WEB + SEO

Digital Foundation

Starter

$650 USD one-time

≈ ₹54,000 · AUD 1,000

5-page professional website
Mobile responsive design
Contact form + Google Maps
Basic on-page SEO setup
Google Analytics + Search Console
1 round of revisions

Delivery: 10–14 days

Inquire now

SEO + GOOGLE ADS

Growth Engine

Starter

$550 USD/month

≈ ₹45,500/mo · AUD 850/mo

Local SEO (up to 10 keywords)
Google My Business optimization
Monthly SEO audit report
On-page fixes (up to 10 pages)
No ad management included

Min. 3-month commitment

Inquire now

AI IMPLEMENTATION

AI Accelerator

Starter

$1,200 USD one-time

≈ ₹99,000 · AUD 1,900

AI Readiness Audit (1hr call)
1 custom AI chatbot (website)
1 automation workflow (Make/Zapier)
E.g. auto-reply to leads, booking
Training + handover session
30-day support

Inquire now

HIGHEST DEMAND

Growth

$2,800 USD one-time

≈ ₹2,32,000 · AUD 4,300

Everything in Starter
3 AI agents deployed
CRM + email AI integration
AI content generation workflow
Customer service automation
Staff training session (recorded)
60-day support

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Authority

$5,500 USD + $600/mo support

≈ ₹4,55,000 + ₹49,500/mo · AUD 8,500

Full AI Transformation Audit
Custom AI agents across all depts
Sales pipeline automation
Internal knowledge base AI
Data reporting dashboards
Ongoing maintenance retainer
Priority dedicated support

Inquire now

Best for: Any SMB open to AI — a strong differentiator. Lead with this in cold outreach for response rate.

Bundle upsell strategy

Pitch one package, then upsell after the first win. Package 1 (easiest to close) → after delivery, upsell Package 2 retainer → after 3 months, pitch Package 3 AI. A $650 client can become $2,000+/mo within 6 months on this path.

Section 02

Outreach sequences

Email first to warm contacts; use phone only after engagement. Never cold-call strangers — call to close, not to open.

Critical rule

Max one email per person per day. Cap at 10–15 sends/day from a new domain. Warm the domain: ~5/day for two weeks, then ramp. Use Mailmeteor or GMass with Gmail — never BCC bulk lists.

Email 1 — Day 0 · The value drop

Subject: Found something on [Company]'s site worth flagging

Hi [First Name],

I was researching [industry] in [city/country] and found [Company].

Quick SEO check: 3 things costing leads — not ranking for "[keyword]", page speed [score], and an unclaimed Google Business profile.

90-second Loom: [link]

No pitch — flagging because it matters. Happy to chat if useful.

[Name] · [Agency]

Expected open rate: 45–60%

Email 2 — Day 4 · Follow-up

Subject: Re: [Company] website — quick follow up

Hi [First Name],

Did you get a chance to watch the short video about [Company]'s site?

If timing is off, no worries. If you want to see what fixing those issues could do for leads, I offer a free 20-minute audit — no obligation.

Book: [Calendly]

[Name]

Reply rate from non-openers: 8–15%

Email 3 — Day 9 · Breakup

Subject: Closing the loop — [Company]

Hi [First Name],

Last email — I don't want to be a pest.

If growing online leads isn't a priority, understood. If anything changes, the free audit still stands.

[Name]

Reply rate: 5–12%

LinkedIn DM sequence

Parallel track for senior contacts. Do not pitch on message one.

Message 1 — connection note (300 chars)

Hi [First Name], came across [Company] while researching [industry] — solid work. Would love to connect and follow along.

Acceptance rate: 30–55%

Message 2 — day 3 after accept

Thanks for connecting! I work with [industry] on SEO and growth. I did a quick 90s audit of your site — happy to share if you want a second pair of eyes. No strings.

Reply rate: 15–25%

Message 3 — day 7 (only if no reply)

Quick follow-up — LinkedIn is noisy. If timing is wrong, all good. Reply "interested" anytime and I'll send the audit.

Section 03

Warm call strategy + script

Use phone numbers after email or LinkedIn engagement — not as a cold opener from an unknown number.

Rule: never call cold

Call only after they opened email, replied, accepted LinkedIn, or watched your Loom. Warm calls convert; cold calls from unfamiliar numbers get screened.

Email opened 2+ times (Mailmeteor / GMass tracking)
Any reply — even “not interested” (ask one real follow-up)
LinkedIn engaged (like, comment, DM)
Loom watched 80%+ — call within 24h

VoIP options

Google Voice — free US number for US/CA (US Google account).
Skype credits — ~₹400/mo, good for AU/NZ/US landlines and mobiles.
Zadarma — AU/US local numbers ~$5/mo; pay-as-you-go outbound.
WhatsApp Business — only after they replied elsewhere; never cold WhatsApp.

Warm call script (under 3 minutes)

“Hi, is this [First Name]? … Hi [First Name] — I’m [Name]. I emailed about [Company]’s site a few days ago. [Pause]

I’ll be quick — I spotted a few things likely costing Google leads and recorded a short walkthrough. Did you get a chance to watch?

[If yes] What rang true for your business?

[If no] Main issue I saw was [one specific thing] — for [industry] that’s usually worth fixing soon. Happy to explain in ~2 minutes now?

Close: I don’t want to ambush you — book a proper 20-minute walkthrough, no cost. What time this week or next works?”

Book verbally when possible; avoid dumping a Calendly link on a surprise call.

Best call windows (IST)

Australia AEST 9–11am → 4:30–6:30am IST (early) or 4–5:30pm AEST → 11:30am–1pm IST
US East 9–11am EST → 7:30–9:30pm IST
NZ / Canada: align to similar local business hours

Section 04

Budget & expense breakdown

From ₹0 tools to ~₹7,500/mo when scaling. Most rows have a free tier to start.

Phase 1 — Must-haves (Month 1)

Tool / expense	What it's for	Free tier?	Paid cost
.com Domain (Namecheap)	Agency web address	No	₹900/year
Framer or Carrd	Agency site	Yes	₹0 to start
Google Workspace	you@agency.com	14-day trial	~₹125/mo after
Canva Free	Proposals, content	Yes	₹0
Calendly Free	Booking	Yes	₹0
Loom Free	Video audits	Yes	₹0
LinkedIn (Free)	Outreach	Yes	₹0
Wise Business	USD/AUD/CAD payouts	Yes	₹0 to open
Mailmeteor	Cold email	Yes	₹0
Hunter.io	Find emails	25/mo	₹0
Ubersuggest	SEO audits	3/day	₹0
Google Voice / Skype	VoIP warm calls	GV free US	~₹400/mo Skype

Phase 2 — First client (Month 2–3)

Tool / expense	What it's for	Free tier?	Paid cost
HubSpot CRM Free	Leads & pipelines	Yes	₹0
Notion (Free)	Portals & PM	Yes	₹0
Figma (Free)	Mockups	Yes	₹0
Zadarma Virtual #	AU/US number	Basic tier	~₹400/mo
Zoho Invoice (Free)	Multi-currency invoices	Yes	₹0
Canva Pro	Brand kit	Free OK	₹333/mo annual

Phase 3 — Scaling (Month 4–6)

Tool / expense	What it's for	Free tier?	Paid cost
LinkedIn Sales Nav	Prospecting	Trial	~₹6,600/mo
Instantly / Lemlist	Scale email	Trial	~₹2,500/mo
Semrush / Ahrefs	SEO delivery	Limited	~₹8,000/mo
Make.com	AI automations	1k ops	~₹800/mo

Month 1 — bare minimum (domain only)

₹900 one-time

Month 1–2 — comfortable (domain + Google + VoIP)

~₹1,800–2,500/mo

Month 4+ — full stack

~₹5,000–7,500/mo

One client pays for the stack. A Package 1–style project (≈₹54k / $650) covers tools for many months. Prioritize landing the first engagement — even at a slight discount for a strong testimonial.

Section 05

12 things you're missing

Gaps that cost deals, trust, and revenue — often without you noticing.

Critical

A Service Agreement / Contract

Send a written contract before work starts. Use Bonsai or AND.CO templates (free).

Critical — before first client

Critical

LUT Filing on GST Portal

If registered for GST, file LUT yearly to export without 18% GST on invoices. Free, ~15 min online.

Legal — when you register GST

A Discovery Call Framework

Prepare 5 questions; let them talk ~80%: challenge, ICP, past tries, success, timeline.

Prep before first call

“I’m from India” Objection Handler

“Yes, we’re in India — same talent pool as teams behind global SaaS. What matters is results: [proof].”

Memorize

Testimonial Collection System

After each project, 3-question Google Form within 48h of delivery.

Set up week 1

Referral Ask Process

In project close: intro discount for referrals in their industry.

Add to closure template

Lead Tracking (CRM or Sheet)

Track name, company, email, phone, last touch, status, next action.

Build week 1

Scope Creep Protection

Contract: clear scope + change requests billed at $X/hr.

In contract template

White-Label Partner Bench

Copy, WP, Ads specialists under your brand — you own the client.

Month 2

FIRC for Every FX Payment

Request from bank each wire for GST and compliance.

Each payment

Data Privacy in Contracts

AU/NZ/CA/US rules vary — minimal data storage + privacy clause.

Contract clause

No-Show Follow-Up Protocol

Within 1h: friendly reschedule. ~50% rebook.

Calendly auto + manual

You're more ready than you think

You have the data, the skills, and the system. Execution is the variable. Send your first 10 personalized emails this week — not next week.

Book a strategy call with Hivex

Packages · Outreach scripts · Budget · Blind spots — covered.