Work · AI Automation · 2024
Dude Multi Service
We helped Dude Multi Service go from lost cross-division leads to zero drop-offs and hours saved weekly by automating complex day-to-day routing that finishes in minutes.
0
Lost leads from cross-division confusion
1 CRM
Every subsidiary in a single pipeline
Real-time
Lead routing to the right division
2 wks
Typical time to first automation live
The client
Dude Multi Service runs specialised divisions — oil field management, water, and hazardous chemical cleanup — each with its own web presence and lead flow.
- Industry
- Environmental Services
- Year
- 2024
Challenge
Dude Multi Service runs specialised divisions across oil field management, water, and hazardous chemical cleanup. Multiple websites meant fragmented data and severe operational silos.
What we did
Unified the CRM across the parent brand and every subsidiary into one automated command centre. Inbound flows from every subsidiary website now feed a single, real-time pipeline.
How we did it
Audited every subsidiary website and its lead capture flows to understand where data was leaking. Designed a central CRM schema that respected each division's specific service requirements, then wired every site, form, and follow-up sequence into it. Built routing rules so the right division gets the right enquiry within seconds of submission.
Strategies & approach
- 1Map every current workflow and pinpoint the biggest time sinks.
- 2Scope each automation with a clear ROI projection before code begins.
- 3Build, test, and deploy in stages — no big-bang launches.
- 4Train the team, hand over documentation, stay on call.
What we delivered
CRM unification and integration
Central CRM connecting every tool and ending data silos.
Workflow automation
Lead routing, follow-up, notifications, and reporting on autopilot.
Multi-platform unification
Every subsidiary site wired into one operational view.
Custom API integrations
Zapier, Make, and custom APIs to connect existing systems.
AI-assisted lead handling
Smart routing and response flows for inbound enquiries.
Training and handover
Documentation and team training to run automations in-house.
Results
Total operational clarity across every division. Leadership now manages high-stakes environmental ops, lead handling, and client communications for every subsidiary from one platform. Lost leads from cross-division confusion went to zero.
“Managing multiple divisions was a nightmare before Hivex unified our CRM. Now we have total clarity across every operation in one platform.”