Work · Google & Meta Ads · 2024
Gaia Element
We helped Gaia Element go from wasted B2C clicks to a 40% to 60% hike in closers on the same ad spend using Google and Meta Ads aimed at commercial buyers.
↓ B2C
Wasted consumer clicks cut within two weeks
↑ B2B
Qualified commercial leads from paid
Shopify
Store and GMB managed alongside ads
Daily
Bid and targeting optimisation cadence
The client
Gaia Element sells through Shopify and needed paid media that prioritised B2B buyers — business owners and builders — while cutting wasted spend on consumer clicks.
- Industry
- E-commerce · B2B
- Year
- 2024
Challenge
Gaia Element needed to scale Shopify sales and optimise their GMB presence. The real prize was B2B: business owners and builders constructing new office spaces.
What we did
Took over Google My Business and Shopify store management, then launched paid campaigns across Google Ads and Meta Ads built around one filter: pull in business owners and builders working on new office spaces, exclude everyone else.
How we did it
Audited the existing accounts to see where money was leaking. Rebuilt targeting layers using commercial-intent keywords, company size signals, and lookalike audiences seeded from past B2B customers. Wrote ad copy that spoke directly to property developers and built dedicated landing pages so the ad-to-page experience stayed consistent.
Strategies & approach
- 1Audit current performance or set up tracking from scratch.
- 2Rebuild targeting around the highest-value customer segment.
- 3Write ad copy and landing pages tuned to that exact buyer.
- 4Monitor daily, adjust bids weekly, review strategy monthly.
What we delivered
Google Ads campaign setup
Search and display campaigns with proper conversion tracking.
Meta Ads (Facebook + Instagram)
Audience building and direct-response campaigns for B2B buyers.
Ad copy and creative
Copy and visuals built to test and iterate toward lower CPL.
Landing page optimisation
Dedicated pages matching ad intent to lift conversion rates.
GMB and Shopify integration
Profile optimisation and store management for paid traffic.
Daily bid management
Active campaigns checked daily with weekly targeting tweaks.
Results
B2C clicks dropped sharply within two weeks, freeing budget for the buyers who actually convert. High-ticket commercial orders started flowing through Shopify, and qualified B2B leads now arrive consistently from both Google and Meta campaigns.
“Hivex understood exactly who we needed to target. The B2B leads from our Google and Meta ads have been phenomenal, and our Shopify sales have never been stronger.”